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National Book Network
4501 Forbes Boulevard, Suite 200
Lanham, MD 20706
TEL 301.459.3366
4501 Forbes Boulevard, Suite 200
Lanham, MD 20706
TEL 301.459.3366
Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique — copy approaches, design, formats, offers — unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.
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